Professional Summary

Visionary Marketing Strategist with over two decades of extensive experience leading high-return marketing campaigns and brand development strategies. Adept in fostering stakeholder partnerships and spearheading innovative digital transformations. Recognized for dynamic leadership, trend analysis, and predictive insights while steering companies toward growth in challenging, fast-paced environments. Combining data-driven approaches with creative flair to deliver impactful communications and marketing solutions.

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Experience

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Marketing Director | Eminence Speaker, LLC, Eminence, KY • March 2020–April 2024

• Orchestrated a strategic global marketing plan that fueled vital business initiatives, leading to measurable enhancements in brand visibility and product engagement.

• Executed a full-scale website redesign, dovetailing with a new ERP integration, achieving seamless transition without service interruptions.

• Enhanced online user experience, achieving a 10% lift in average page engagement and over 50% drop in bounce rates.

• Deployed a CRM system that elevated customer outreach and marketing operations efficiency.

 

Marketing Communications Executive Consultant | Louisville, KY • January 2018–March 2020

• Revitalized and directed e-commerce and web development projects, steering international teams to resolve complex challenges and enhance digital presence.

• Strategized and implemented SEO/SEM initiatives, lifting organic search rankings and brand social media interactions through tailored content strategies.

 

Vice President of Marketing | Shoe Sensation, Inc., Jeffersonville, IN • June 2012–June 2017

• Propelled company growth by 300% and achieved eight consecutive years of comparative store sales increases through comprehensive marketing strategies.

• Launched a CRM marketing automation program that significantly raised KPIs across traffic, engagement, and conversions, translating to a 20% sales uplift.

• Pioneered a 150% increase in the Work & Safety segment via strategic communication realignment and targeted B2B presentations.

 

Advertising Director | Shoe Sensation, Inc., Jeffersonville, IN March • 2007–June 2012

• Garnered 50% year-on-year sales growth in select locations through innovative charitable partnership programs and refined marketing strategies.

• 100% increase in return on investment from paid media and 50% increase in conversion.

 

Education

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• Masters of Business Administration | University of Kentucky, Lexington, KY,

• Bachelor of Journalism | Eastern Kentucky University, Richmond, KY

• Leadership & Team Development

• Strategic Marketing

• Branding

• Digital Transformation & User Experience

• Public Relations

• Corporate Communications

• CRM & Data Analytics

• SEO/SEM

• Social Media Engagement

• Creative Content Development

• Financial Stewardship & Budget Optimization

• Software Proficiency: Adobe Creative Suite, Microsoft Office, WordPress, Magento, Shopify